Seth is one of my favorite commenters. I say commenter , because he comments on life and business in a natural non guru fashion. His latest post is no different. I agree completely and often find myself trying to convince clients that surprise, when used appropriately, is a great technique to boost your business or spread the word on your idea, service, etc.
Why is it that so many smart people fail to realize that in a world of sameness, especially in the third sector, that a little dash of surprise may get your program noticed by your clients? If you are really cautious and hate surprises, you can still try the following: Give them what they expect AND something they didn’t. See what happens.
(Photo: NYCArthur via Flickr)
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Doing the unexpected
The Social Catalyst blog recently alerted me to a post by Seth Godin about the value of surprising your customers. As he points out, there are times that the last thing you want is to be surprised by a product