Difficult, But Worth It

I often say that anything worth doing is usually difficult. But Seth Godin uses an example to illustrate this parable.

Seth says,

[Re: Apple's iPhone] The takeaway for me is that there were nearly insurmountable hurdles in terms of investment, partnership, technology and even security, and that at any time, the easiest thing would have been to just say  ‘forget it.’ Everyone would breathe a sigh of relief and move on. Important stuff is usually like that. Link

We, the Camberwell Project, undertake what seems like the impossible in much of our work. But, if the vision can be aligned with the numbers and a large degree of tenacity…anything is possible.

Keep at it.

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