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The Big Idea is… Small Simplicity.

Great advice from Rory Sutherland (at TED of course!) on how to change the world around you for the better implementing small stuff. Think about how we might approach a social enterprise venture, especially if it needs to stand out in the crowd.

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Seattle Library

Designing for People and Change

I have been thinking alot about design lately. Not in the classical sense, but rather in regards to how social business intersects with physical design. We challenge our projects constantly, to deliver a high quality design, community accessibility and importantly connectivity. And I think much of the best design now and importantly into the future [...]

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Why do we do it that way?

A question has been swirling around in my head for weeks now. I can’t seem to answer it or even utter it to those who might listen. It would be like swearing in church or wearing shorts to a formal wedding; you sometimes want to, but you know the response from the crowd will [...]

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greg-maddux

Recession Busting @ Shine

Our social enterprise, Shine, is looking at ways to help small businesses in this recession while still maintaining our newborn business. So we thought; how do people exist without actual cash?
Well, that’s a tough one. But I do think that the barter economy holds some secrets to beating the recession. In fact, my childhood [...]

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tribes

Tribes

One my favourite commentators on marketing, Seth Godin, has just released a new book; Tribes. The premise is that the most successful companies have tribes that support them. The problem, as always, is how do you attract the tribe? Seth posits that this is accomplished by leadership, not marketing/hype.
This is relevant as I have just [...]

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capitalist_greed

From Values to Value

In his last post Todd raised some interesting questions about how social enterprises can have a wider impact on society and escape the compartmentalised box they are sometimes placed in. Mike responded by arguing that separating social enterprise and the wider business world creates a false dichotomy. Instead he argued what matters is making enterprise [...]

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