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Solving Big Problems? Stop being so Serious

by Todd Hannula on 24. Sep, 2010 in Presentations, tips

Maybe what we need to solve big problems is a little more levity. When you take everything, at all times, so seriously, you probably alienate 75% of your potential supporters. This is a great example of bringing attention and making people think about a serious issue in a funny way. Mr. Colbert reigns in the [...]

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microphone on stage

Improve your Chances with a Story

by Todd Hannula on 08. May, 2010 in Presentations, sales, tips

The best way to realise your project (after you have worked up the numbers!) is to weave your story through it.
A story about the why and who and how at a personal level. An authentic story. Your story.
People invest in people, buy from people. They don’t buy spreadsheets, benefits, and features. If you are pitching [...]

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