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8 Steps to Qualifying Your Lead – SCOTSMAN score

This is what we use in Camberwell – a simple, useful and memorable way to assess our prospective clients.  One point is given to every yes.  A score of around 5 or above is well worth pursuing.  A score of less than 5 can be increased as the relationship grows.
1. Solution – can you provide [...]

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tree

Measuring impact. oh really?

Ok. So you are social entreprenuer. Your business works (congrats you are now in the top 10% of SEs) and you want to increase the scope of your impact. You now need additional outside investment.
Problem: how do you prove that you are already making an impact?!
1. You provide a myriad of case studies. (anectdotal)
2. You [...]

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people

It’s the people. Period.

So many entrepreneurs query support organisations for help and in return get asked for 50 page business plans. It is getting better, but many still focus on the product, not the people. Mike Chitty and others are using their voices to get some recognition for the people aspect. Right now it is the monolithic machines [...]

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Difficult, But Worth It

Difficult, But Worth It

I often say that anything worth doing is usually difficult. But Seth Godin uses an example to illustrate this parable.
Seth says,
[Re: Apple's iPhone] The takeaway for me is that there were nearly insurmountable hurdles in terms of investment, partnership, technology and even security, and that at any time, the easiest thing would have been to [...]

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Yes, But HOW?

Yes, But HOW?

I was reminded by a friend today how unimportant the benefits of a project are to investors if they don’t get the "how" part. When pitching products or services or investment schemes, its easy to focus on the benefits for the client. This is what you are trained to do from earliest days. "Avoid features [...]

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37 Signals shows the way

37 Signals shows the way

37 Signals is a favorite company of mine. They have developed some of the most powerful software for business (and personal use) over the past 5 years. All of it is online, requires no downloads, and can be used by anyone with enough savvy to run an internet browser. Basecamp, Backpack-it, Campfire, Ta-da List, and [...]

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